The Discovery Channel has two adverts with the song “The World is Just Awesome”, showcasing both their programmes and presenters, and the wonders of the world itself. Watch the first here and the second here.
When I first saw them, the song was stuck in my head for over a week, and it led me to wonder about what I love about the world. I thought of all kinds of creatures, technology and sights, and realised that the things I find most awesome about our world are all the same things that scientists love, and love to explain and study.
On one hand, there’s David Attenborough narrating with as much awe as is possible and Brian Cox grinning like the Cheshire Cat as he explains something, both assuming and hoping that you find science just as amazing and mind blowing as they do. On the other hand, people like the crew of Brainiac and Adam Savage and Jamie Hyneman of MythBusters have a great time with fire and explosions, assuming and hoping that you find science just as fun as they do.
Because, when you really get down to it, almost everything that you might find amazing or fun about the world is made possible by science. All animals are here because of reproduction, and even adorable kitten faces are made of bones and muscles, ligament, blood and skin, all working perfectly. Plants are even more amazing, growing, reproducing, sometimes even eating insects. All the technology we enjoy is the creation of engineers and other scientist; the engine and aerodynamics in the racing cars, the touch screen technology and programming in the mobile gaming. And what of sights? Natural sights like waterfalls and space are the wonders scientists try to understand, and human made sights like cityscapes and the inside of computers are the wonders scientists create.
While the two adverts were encouraging viewers to watch the Discovery Channel, the concept behind them simply encourages viewers to take pleasure in the world around, in what they love, and in the things science is studying or creating. It might make us all happier people if we took the time out to take pleasure in those things. After all, the world is just awesome.